Why you should never hire marketing agencies that offer prepaid packages.
A quick google search will bring up no shortage of marketing agencies ready to sell you their “all inclusive” marketing packages at just $99 a month.
SOUND TO GOOD TO BE TRUE?
They typically are. The majority of marketing agencies that offer prepaid packages have hidden fees written in the fine print, a standard all size fits one approach offering the same materials to multiple companies, and does not consider a business owner’s goals and target audience.
A legitimate marketing agency invested in your marketing goals will take the time to get to know you through a discovery call and lead you every step of the way through their design process. That is one reason we don’t offer a “menu of services” pricing sheet. We understand that each company and business owner has their own unique needs, vision, and goals. A customized marketing package is what you need to achieve your strategy plan. Here’s what to look for when you’re searching for the perfect marketing agency:
- Do they do a brand discovery call or initial get to know-you questionnaire?
- Do they discuss their design process with you in steps?
- Are their previous work for clients available for you to view?
- Are they experts in your field / industry?
- What are their professional and educational qualifications?
Marketing strategies should be dynamic, fluid, and easy to understand. If it sounds too good to be true it probably is, but now your equipped with a few key items to look for on your next marketing agency hunt!